“日本には、まだ知らないワクワクすることであふれている”という想いからスタートした「JAPAN MADE PROJECT（ジャパンメイドプロジェクト）」。未来に繋がる“すごい”をシェアするアーバン博会場から、よりフォーカスして未来に繋がる“地域のすごい”を発信します。
今回は香川県の“すごい”にフィーチャー。
穏やかな瀬戸内海に面し瀬戸内の海に浮かぶ島々から南の山脈まで、大自然に囲まれながら、瀬戸内芸術祭など独自のアート文化も発信する魅力的な香川。
別名「うどん県」とも呼ばれる香川県は食文化に関しても多様で、「のびのび」とした人々がゆとりをもちながらも暮らしているところが印象的です。
4月にローンチしたばかりの香川県を拠点に国内外で活躍するアーティスト平山昌尚と四国や香川をテーマにしたコラボレーショングッズは、伝統工芸讃岐のり染めをはじめとする香川で続く技術を用いて、ゆるやかな印象のプロダクトを企画しました。
The "JAPAN MADE PROJECT" began with the belief that Japan is still full of exciting things waiting to be discovered. From the Urban Expo venue, where we share innovations that connect to the future, we are now focusing even more closely on highlighting the remarkable aspects of local regions that will shape what's to come.
This time, we’re featuring the wonders of Kagawa Prefecture.
Facing the calm Seto Inland Sea and surrounded by nature from the islands scattered across the sea to the mountains in the south, Kagawa is a captivating region that also fosters a unique art culture, including events like the Setouchi Triennale. Often nicknamed “Udon Prefecture”, Kagawa is also known for its rich food culture, and what stands out most is how the relaxed, open-hearted people live with a sense of ease and generosity.
Recently launched in April, a collaboration line of goods themed around Kagawa and the Shikoku region was developed with artist Masanao Hirayama, who is based in Kagawa and active both in Japan and internationally. These gently designed products incorporate traditional Kagawa craftsmanship—such as Sanuki norizome dyeing—and celebrate the enduring local techniques with a fresh, laid-back charm.
”日本の地域はおもしろい”
日本には、まだ知らないワクワクすることであふれています。私たちは、その土地を愛してやまない地域の方々とともに、おもしろさや課題に向き合いながら、未来につながる地域の“すごい”を発信していきます。
“Japanese regions are full of wonder.”
There’s still so much in Japan that’s exciting and yet to be discovered. By working hand in hand with local people who truly love where they’re from, we’re diving into each area’s unique charm and challenges—and sharing their incredible stories. Through these efforts, we’re shining a light on what makes each region special and connecting that spirit to the future.
